Josh Allen Tops NFLPA’s Year-End Top 50 Player Sales List

The Top 50 tracks sales of officially licensed NFL player merchandise, from jerseys and apparel to collectibles and other retail products

WASHINGTON, D.C., June 9, 2026 – Josh Allen has claimed the No. 1 spot on the NFL Players Association’s Year-End Top 50 Player Sales List, the only verified ranking of officially licensed NFL player merchandise sold at retail. Compiled annually using sales data from more than 85 NFLPA licensees, the Year-End Top 50 Player Sales List captures consumer purchases from March 2025 through February 2026 across online and in-store retail channels and provides the most comprehensive snapshot of consumer demand for NFL players and their officially licensed products.  

During the reporting period, officially licensed NFL player merchandise generated more than $1.9 billion in retail sales. The rankings extend far beyond jersey sales, encompassing apparel, collectibles, bobbleheads, figurines, wall decals, backpacks, drinkware, pet products, and more.  They reflect consumer purchases of officially licensed merchandise for individual NFL players and do not include income from endorsements or sponsorships.

Allen is joined in the top 10 by Drake Maye, Saquon Barkley, Jaxon Smith-Njigba, Jayden Daniels, Patrick Mahomes, Jalen Hurts, Caleb Williams, Jordan Love, and Micah Parsons. Rounding out the top 20 are Bo Nix, Christian McCaffrey, Justin Jefferson, Aidan Hutchinson, T.J. Watt, Jahmyr Gibbs, Amon-Ra St. Brown, Brock Purdy, Lamar Jackson, and C.J. Stroud. View the full Top 50 list here.  

“Fans have more choices than ever when it comes to the players they follow and support, and the Year-End Top 50 gives us a real look at who they’re showing up for,” said Matt Curtin, President of NFL Players Inc. “This isn’t just about jerseys. It’s about the products fans choose to buy, collect, wear, and display every day. The rankings help show which players are breaking through, building strong connections with fans, and driving demand throughout the licensed products business.”

What to Know About the 2025 Year-End NFLPA Top 50 Player Sales List

• Josh Allen captured the No. 1 spot, marking his fifth appearance in the Year-End Top 10. He also finished as the top international jersey seller.  
• Patrick Mahomes extended his Top 10 streak to eight consecutive seasons and has not missed an NFLPA player sales ranking since becoming a starter in 2018.  
• Saquon Barkley finished as the top-selling running back for the second straight year.  
• Jaxon Smith-Njigba made his first appearance in the Top 50, climbing more than 50 spots to secure the No. 4 ranking on this year's list. Cooper DeJean and Puka Nacua both rose twenty spots, finishing #22 and #24 respectively on this year’s list.
• Jordan Love made his first appearance in the Top 10 appearance, while Jaxon Smith-Njigba turned one of the year’s biggest retail surges into his first Year-End Top 50 ranking.
• Jalen Hurts and Saquon Barkley finished in the Top 10, marking the third consecutive year an Eagles offensive duo has achieved the feat.
• Jayden Daniels secured the fifth spot in this year’s ranking, making him the first player to finish with back-to-back Top 5 appearances to start their career since Ezekiel Elliott.  
• Drake Maye surged 30 spots from last year and led all players in postseason jersey sales.  
• Micah Parsons led all defensive players in licensed merchandise sales for the third consecutive year and recorded the strongest retail performance by a Packers defender since Clay Matthews in 2018.  
• Five first-year players from the NFLPA Rising Stars earned places on the Year-End Top 50, including Travis Hunter, Cam Ward, Ashton Jeanty, Shedeur Sanders, and Jaxson Dart.
• 2025’s top jersey sellers were Drake Maye, Josh Allen, Saquon Barkley, Jaxon Smith-Njigba, and Jayden Daniels.
• Patrick Mahomes paced youth apparel sales, followed by Jalen Hurts, Justin Jefferson, Saquon Barkley, Josh Allen, and Jayden Daniels.  
• Mahomes, Brock Purdy, Christian McCaffrey, Travis Kelce, and Puka Nacua led Funko Pop collectible sales.  
• Josh Allen, Jalen Hurts, Saquon Barkley, and Patrick Mahomes topped FOCO’s bobblehead sales rankings.  
• Josh Allen, Saquon Barkley, Justin Jefferson, Drake Maye, and Patrick Mahomes were Fathead’s most popular wall decals and life-size cutouts.  
• Drake Maye, Saquon Barkley, Jaxon Smith-Njigba, Sam Darnold, and Caleb Williams powered BreakingT’s best-selling player apparel.  
• At 500 LEVEL, apparel featuring Caleb Williams, Saquon Barkley, Justin Jefferson, Patrick Mahomes, and Drake Maye ranked among the year’s top sellers. 

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About NFL Players Inc.  
NFL Players Inc. is the for-profit marketing and licensing arm of the NFL Players Association (NFLPA), the union that represents professional football players in the NFL. Founded in 1994, NFL Players Inc. manages the group rights of more than 2,000 active players, connecting brands to the authenticity, reach and cultural influence of NFL athletes. It supports over 150 partners -- including licensees, sponsors, and media platforms -- across e-commerce, retail, digital and direct-to-consumer channels. NFL Players Inc. drives growth and generates player revenue through group licensing, player activations and brand collaborations that bring fans closer to the game. Backed by the strength and legacy of the NFLPA, which has protected the health, safety and financial futures of its members since 1956, NFL Players Inc. ensures that players remain at the center of the business of football. Learn more at nflpa.com/partners/players-inc.