About the NFLPA Top 50 List
The annual list is the only verified ranking of all officially licensed NFL player products. Capturing sales from March – February, each year-end ranking measures the league’s top retail performers across all product categories. It is the most comprehensive and up-to-date snapshot of player-driven consumer demand, offering a strong indicator of the NFL’s most marketable and influential athletes – impacting everything from endorsements to overall earning potential.
How the list is determined
These rankings go beyond jersey sales, covering a wide range of product categories including:
These are the only verified rankings based on officially licensed NFL player products sold through both online and in-store retail channels, as reported by over 85 NFLPA licensees.
Why it matters
Equipped with verified data from the NFLPA, our partners are able to drive product and campaigns that resonate across the entire NFL fan ecosystem.
