Year-End Top 50 NFL Player Sales List - March 1, 2023 - February 29, 2024

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The only verified rankings of all officially licensed NFL player products and merchandise

March 1, 2023 - February 29, 2024

*Team listed indicates player's team for sales during the time period

  1. Jalen Hurts Philadelphia Eagles
  2. Jason Kelce Philadelphia Eagles
  3. Patrick Mahomes Kansas City Chiefs
  4. Travis Kelce Kansas City Chiefs
  5. Christian McCaffrey San Francisco 49ers
  6. Aaron Rodgers New York Jets
  7. Joe Burrow Cincinnati Bengals
  8. Brock Purdy San Francisco 49ers
  9. Micah Parsons Dallas Cowboys
  10. Justin Jefferson Minnesota Vikings
  11. Josh Allen Buffalo Bills
  12. Jordan Love Green Bay Packers
  13. CeeDee Lamb Dallas Cowboys
  14. Tyreek Hill Miami Dolphins
  15. Tua Tagovailoa Miami Dolphins
  16. George Kittle San Francisco 49ers
  17. DeVonta Smith Philadelphia Eagles
  18. Aidan Hutchinson Detroit Lions
  19. Lamar Jackson Baltimore Ravens
  20. Dak Prescott Dallas Cowboys
  21. A.J. Brown Philadelphia Eagles
  22. T.J. Watt Pittsburgh Steelers
  23. Nick Bosa San Francisco 49ers
  24. DK Metcalf Seattle Seahawks
  25. C.J. Stroud Houston Texans
  26. Deebo Samuel San Francisco 49ers
  27. Trevor Lawrence Jacksonville Jaguars
  28. Justin Herbert Los Angeles Chargers
  29. Ja'Marr Chase Cincinnati Bengals
  30. Maxx Crosby Las Vegas Raiders
  31. Justin Fields Chicago Bears
  32. Davante Adams Las Vegas Raiders
  33. Amon-Ra St. Brown Detroit Lions
  34. Kenny Pickett Pittsburgh Steelers
  35. Bobby Wagner Seattle Seahawks
  36. Ahmad "Sauce" Gardner New York Jets
  37. Jaylen Waddle Miami Dolphins
  38. Derrick Henry Tennessee Titans
  39. Cooper Kupp Los Angeles Rams
  40. Fred Warner San Francisco 49ers
  41. Isiah Pacheco Kansas City Chiefs
  42. Russell Wilson Denver Broncos
  43. Bryce Young Carolina Panthers
  44. Anthony Richardson Indianapolis Colts
  45. Stefon Diggs Buffalo Bills
  46. Terry McLaurin Washington Commanders
  47. Kyler Murray Arizona Cardinals
  48. Mike Evans Tampa Bay Buccaneers
  49. Tyler Lockett Seattle Seahawks
  50. Mac Jones New England Patriots

Read highlights from the Top 50 list

The NFLPA Top 50 Player Sales List is the only verified ranking of all officially licensed, NFL player-branded merchandise sold from online and traditional retail outlets as reported by over 85 NFLPA licensees such as Fanatics, Outerstuff, Nike, Fathead, FOCO and Funko. Licensed product categories included trading cards, men’s, women’s and youth game jerseys, T-shirts and hoodies, backpacks, wall decals, pennants, collectible figurines, matted and framed photos, bobbleheads, plush, drinkware, pet products, and many more.