NFL Players Inc.
We Connect Businesses with
the Collective Power of NFL Players
NFL Players Inc.
As a player-first, partner-driven business, we connect brands with players and invest in opportunities that maximize value for athletes, partners, and the NFLPA.
By combining the scale of group licensing with the dynamism of direct player collaborations, we monetize player NIL to fund the union and create meaningful revenue and career opportunities for players off the field.
The Global Leader in Maximizing Player IP
Players Are Our Purpose
We help partners:
- Harness the power of 2,000+ active players each with unique personalities, passions and global fan bases
- Reach new customers with products that resonate
- Create unique retail experiences that stand out in the market
- Inspire exciting new products built on authenticity and connection
From consumer products and digital platforms to player activations and sponsorships, our collaborations generate revenue, drive growth for brands and give fans a deeper connection to their favorite players. Backed by the strength and legacy of the NFLPA, we ensure that players remain at the center of the football business.
