Executive Team

Matt Curtin serves as President of NFL Players Inc., the for-profit licensing and marketing arm of the NFL Players Association (NFLPA). Over the past year, his visionary leadership has solidified NFL Players Inc. as a top 25 global licensor. Managing commercial rights for over 2,000 NFL players, the organization generates $3 billion in annual retail sales through partnerships with over 150 partners across e-commerce, mobile, direct-to-consumer, and in-store channels. 

  • Matt Curtin

    President

  • Samantha Riboul

    Executive Associate

Commercial Strategy and Legal

The Commercial Strategy & Legal team safeguards the business and drives growth for NFL Players Inc., the for-profit marketing and licensing arm of the NFLPA. We manage legal risk across all business verticals to protect player revenue streams and ensure compliance, while providing strategic guidance on business initiatives, commercial partnerships, and new revenue-generating opportunities. 

Beyond strategy and legal oversight, the team drives core business operations - streamlining processes, optimizing resources, and enabling efficient execution across programs and partnerships.

  • Sophie Gage

    Vice President, Commercial Strategy & Legal

  • Chelsey Antony

    Senior Business Counsel

  • Tiffany Griffiths-Williams

    Senior Business Counsel

  • Schuyler Corbin

    Corporate Counsel

  • Luke Cameron

    Manager, Commercial Strategy & Legal

  • Kellen Love

    Senior Business Analyst

  • Macy Wilson

    Senior Manager, Commercial Strategy & Legal

Consumer Products and Strategy (Licensing)

The Consumer Products and Strategy department brings player IP to life through a diverse range of licensed products and experiences, spanning from apparel, hardlines, and collectibles, to gaming, digital platforms, and location-based entertainment. Leveraging NFL Players Inc.’s group licensing rights, this team partners with 75+ licensees to deliver innovative products that elevate players in the marketplace and generate additional income through royalties. 

They manage the full lifecycle of partnerships—beginning with new business procurement, then driving account management, overseeing artwork approvals, coordinating marketing activations, and ensuring accurate royalty payments.

Contact the CPS Team

  • Ben Ruiz

    Vice President, Licensing

  • Greg Carty

    Manager, Licensing

  • Liz Conyngham

    Manager, Licensing

  • Lambert Bales

    Coordinator, Licensing

  • Callie Mauser

    Coordinator, Licensing

  • Adeline Brown

    Coordinator, Licensing

  • Brett Bazarsky

    Coordinator, Licensing

Player Services

The Player Services team works diligently with players, marketing reps, and partners to unlock unique and valuable off-field opportunities for NFL players - helping them amplify their personal brands while connecting with campaigns and products that connect with fans globally.

As the go-to resource for NFL players, we offer tailored solutions to partners looking to build meaningful collaborations that stay true to the players' interests, passions, and identity off the field.

Contact Player Services
  • Dexter Santos

    Vice President, Player Services

  • Hannah Wallace

    Senior Manager, Player Services

  • HJ Gaskins

    Senior Manager, Player Services

  • Brandon Putnam

    Manager, Player Services

  • Terran Foster

    Manager, Player Services

  • Joseph Martone

    Manager, Player Services

  • Danielle Hudson

    Manager, Player Services

  • Maya Blacken

    Coordinator, Player Services

  • Aliyah Austin

    Coordinator, Player Services

  • Lila Gelband

    Coordinator, Player Services

Partner Services

The Partner Services department supports all facets of partnership marketing for companies with official NFL sponsorships, working closely with all 32 NFL clubs and additional strategic partners to maximize the use of group player rights. Our team collaborates with partners on the planning, execution, servicing, and integration of NFL players within annual promotional campaigns to ensure impactful and authentic player-driven activations. In addition to delivering group player rights, Partner Services oversees creative executions featuring NFL players and serves as the central resource for managing player usage, approvals, and brand alignment across all partner initiatives.

Contact Partner Services
  • Gina Scott

    Vice President, Partner Services

  • Karen Austin

    Assistant Vice President, Partner Services

  • Cory Keslow

    Manager, Partner Services

  • Jay Schecter

    Coordinator, Partner Services

Marketing

The Marketing department oversees the business-to-business marketing strategies and plans across multiple platforms including campaigns, events, media and digital to amplify the business arm of the NFLPA, NFL Players Inc. Marketing promotes NFL players and our brand, by bringing awareness to the services of the NFLPA and enhancing relationships among players, partners and staff. 

  • Kasidee Karsten

    Assistant Vice President, Marketing

  • Gavin Ferguson

    Coordinator, Marketing