Add NFL Players to Your Line-Up

 

The most iconic faces in sports - helmets off.

With more than 75 licensees worldwide, NFL Players Inc. helps brands capture the authenticity, reach and influence of over 2,000 active players. Whether it’s apparel, hardlines, or digital, our partners harness the power of NFL players to launch products that move fans and generate new revenue.

 

Why Licensing With Us Works

 

 

One Agreement

  • Thousands of players. Access the group rights to every active NFL player through a single license.

The Rule of 6

  • Licenses cover products featuring six or more players, delivering efficiency and scale.

Player IP

  • Customize your products with names, numbers, likenesses, signatures, and more tailored to your category.

Proven Impact

  • From $500M in annual jersey sales to more than 2,000 player appearances and activations each year, NFL players drive measurable results.

Apply For a License

 

Connecting Brands With the Players
That Drive Culture

NFL Players Inc. makes it simple and seamless for businesses to engage with the full scale and diversity of the league’s player talent pool.  As a trusted partner, we leverage our insights and expertise of the players to build campaigns, products, and activations that deliver. Open the door to more than 2,000 players and take your brand to the next level through:

  • Reach. Unlock the combined reach of millions of fans and social followers worldwide.
  • Efficiency. One license opens the door to the full roster, giving partners the flexibility to work with stars or tailor campaigns and products to fit specific players, audiences, and communities. NFL Players Inc. also helps streamline the payment process, removing the complexity of managing dozens of individual deals.
  • Authenticity. NFL Players Inc. works diligently to craft partnerships that stay genuine to players and brands.
  • Growth. Partners who work with the collective create products that connect with fans everywhere, driving engagement and sales.

From ideation to activation, see how NFL Players Inc. has helped brands tap into the power of the players:

New Era

New Era

New Era

New Era partnered with the NFLPA to build campaigns that tied style to communities

Peace Collective

Peace Collective

Peace Collective

The NFLPA partnered with A.J. Brown and Peace Collective to create a first-of-its-kind collaboration centered around mental health advocacy.

Bocce's Bakery

Bocce's Bakery

Bocce's Bakery

The NFLPA and Bocce's worked together to create the first ever officially-licensed player dog treats.

Licensing Resources