During a crucial time in NFLPA history, Bill Curry helped lead players through strikes, court battles and a new CBA that would continue to push forward for player rights.  The 1970s displayed a shift for the union and its members.  In response to the players’ victory over the owners in the John Mackey case, the owners and league retaliated.  Many Player Reps lost their jobs, and John Mackey was all but forced to end his career upon being traded to San Diego.  This revitalized the union and its members. 

When Curry became NFLPA Vice President in 1972, the players were motivated for change.  The next year, Curry took over as President, and in 1974 the players went on strike. “No Freedom, No Football” became the rallying cry of the players as Curry represented their interests in contract negotiations with team owners.  However, after 42 days on strike, the owners wouldn’t budge.  The players took their grievances to court, where Curry once again represented his fellow union members and their grievances before the National Labor Relations Board.  

Curry, a two-time Pro Bowl center and Super Bowl champ, helped lay the foundation for the new CBA in 1977, which increased salaries and improved pension plans.  Although he retired in 1975, the work he did to help the NFLPA and its members strengthen their voice and create a new agreement was invaluable.