Rookie Premiere Guest Resources
Welcome to LA!
We're thrilled to have you with us for Rookie Premiere. Please refer to this page for all the information and resources you'll need to make the most of the weekend - for any additional questions, please contact Macy Wilson.
Quick Links
Participating Stores Below
Discounts only valid in-store on Saturday, May 17th
Jewelry That’s Easy to Wear and Easy to Love
Discounts Offered: $100 Gift Card provided in gift bags. Please show the exclusive invite to the store associates, who will be happy to assist you in claiming this offer.
Address: 1419 Abbot Kinney Blvd, Venice, CA 90291
Store Hours: 10AM - 6PM
Luxurious leather bags and organizational accessories.
Discounts Offered: 10% off all purchases, and Free Monogramming on any item. Please mention you are with the NFLPA to redeem.
Address: 1140 Abbot Kinney Blvd, Venice, CA 90291
Store Hours: 11AM -7PM
High quality, easy-to-use skincare, fragrances and candles.
Discounts Offered: Free Champagne + Non Alcoholic Palomas, Gift with purchase over $75. Please mention you are with the NFLPA to redeem.
Address: 1410 Abbot Kinney Blvd, Venice, CA 90291
Store Hours: 11AM -7PM
Eyewear handmade in France and designed in Los Angeles.
Discounts Offered: 20% off purchase, free personalized fitting, gifted personalized embossed eyewear case with name or initials, free coffee or Japanese tea experience. Please mention you are with the NFLPA to redeem.
Address: 1121 Abbot Kinney Blvd, Venice, CA 90291
Store Hours: 10AM - 6PM
Imaginative globally influenced American kitchen with a stylish, casual interior & takeout
Address: 1429 Abbot Kinney Blvd, Venice, CA 90291
Chic destination for elevated Italian cuisine in breezy, loungelike dining areas with ocean views
Address: 1332 2nd St Rooftop, Santa Monica, CA 90401
California-inspired seafood & raw bar, plus a few American favorites
Address: 1355 Ocean Ave, Santa Monica, CA 90401
Booking Link to Come
Elevated French bistro from James Beard award-winning chef Dave Beran
Address: 2732 Main Street, Santa Monica, CA, 90405
Booking link to come
Popular spot for al fresco dining, with a focus on California and Italian coastal cuisine
Address: 2452 Wilshire Blvd, Santa Monica, CA, 90403
Modern American neighborhood restaurant nestled in a historic Frank Gehry-designed building
Address: 2435 Main St, Santa Monica, CA, 90405
Japanese eatery offering small plates, craft cocktails, and happy hour
Address: 1635 Abbot Kinney Blvd, Venice, CA 90291
Booking link to come
Locally-sourced, often organic Mexican fare, a raw seafood bar & craft cocktails amid beachy vibes.
Address: 1920 Santa Monica Blvd, Santa Monica, CA 90404
During your downtime, we invite you to take in some of the natural beauty Los Angeles has to offer. Below is a
curated list of some of the city’s most beloved hiking spots—perfect for stretching your legs, clearing your mind,
and enjoying iconic views.
RUNON CANYON LOOP TRAIL
Address: 2000 N Fuller Ave, Los Angeles, CA 90046
Drive Time from Intercontinental, DTLA: 25-35 minutes
Hike Length: 3 mile loop
Average Hike Time: 1.5 hours
Difficulty: Easy to Moderate
Hike Highlights: Sweeping views of the Hollywood Sign, Downtown LA, and the ocean. Great for people watching.
MT. HOLLYWOOD TRAIL VIA GRIFFITH OBSERVATORY
Address: 2333 Fern Dell Dr, Los Angeles, CA 90068
Drive Time from Intercontinental, DTLA: 25-35 minutes
Hike Length: 3 miles, roundtrip
Average Hike Time: 1.5 to 2 hours
Difficulty: Moderate
Hike Highlights: Best panoramic view of the Hollywood Sign, plus observatory access and sweeping city vistas.
STURTEVANT FALLS TRAIL
Address: Chantry Flat Rd, Arcadia, CA 91006
Drive Time from Intercontinental, DTLA: 45-60 minutes
Hike Length: 3.5 miles, out and back
Average Hike Time: 2 hours
Difficulty: Moderate
Hike Highlights: 50-foot waterfall, lush forest, and historic cabins. Recently reopened after the wildfires, with well-maintained trails
WISDOM TREE + CAHUENGA PEAK TRAIL
Address: 3052 Lake Hollywood Dr, Los Angeles, CA 90068
Drive Time from Intercontinental, DTLA: 30-40 minutes
Hike Length: 3 miles, round-trip
Average Hike Time: 1.5 hours to 2 hours
Difficulty: Moderate to Advanced
Hike Highlights: Lone Wisdom Tree, dramatic ridge-line views, and a unique perspective on the Hollywood Sign from above.