The business of giving back.
Making a long-term difference in your community means approaching your philanthropy the same way you approach your career — through practice, team building, and honing your skills.
Find out how Brandon and Bradley Chubb took a business approach to launching their successful non-profit organization, the Chubb Foundation.
The Chubb brothers didn’t just wake up one day and decide to launch a successful non-profit. The work of the Chubb Foundation is built on years of volunteer experience, leveraged relationships, community partnerships, and ongoing professional education.
The Chubb foundation is successful because they took smart, methodical steps to make it successful — and this is how they did it.
First be a volunteer
HOPE: Brandon Chubb’s introduction to philanthropy started his junior year at Wake Forest University.
The 25-year-old Chubb, who played inside linebacker for the Demon Deacons, started volunteering for an organization called, “Help Our People Eat.” He said he would go to a local church in Winston-Salem, North Carolina where groups would prepare and pack meals that they would hand out to children in the city.
“We would pass out lunches to these kids, and we would just sit and eat and enjoy it with them,” he says. “Seeing the joy on those kids’ faces and being able to take that stress off their day — I just wanted to keep doing it. So, I got to where I was doing it every Sunday that I was in college. That was already in my heart, and I wanted to carry that into my hometown.”
Have a reason
Mission: Brandon and Bradley Chubb started the Chubb Foundation in October 2017. Brandon, who lives in Vinings with wife, Cassidy, says the foundation’s purpose is to “activate human potential,” and they help do this by tackling different issues through various initiatives in the Greater Atlanta community.
Build a team
Family: Brandon and Bradley are the son of Aaron and Stacey Chubb. His father played for University of Georgia and was later drafted in the NFL by the New England Patriots — his mother is an athlete, too, competing in half and full marathons as well as triathlons.
Stacey Chubb serves as the Chubb Foundation’s Executive Director, and Aaron Chubb serves as a Foundation Member.
Partners: Brandon and Bradley also leverage their relationships with coaches, inviting them to their football camp to see talented kids who may not have ever gotten the chance to perform in front of recruiters otherwise.
Start with what you know, then grow
Take kids to a game: The foundation hosted its first event Oct. 21, 2017 at Bobby Dodd Stadium. Brandon took 10 students from Barack H. Obama Elementary Magnet School of Technology to watch Georgia Tech play his alma mater in football.
Move the Needle: The Chubb Foundation has since grown to provide additional opportunities for youth within Atlanta communities. One of the ways they are doing this is through the “Moving the Needle: Effecting Change through Entrepreneurship” program.
“Moving the Needle” is a 10-week program with Active Youth Academy, an Atlanta public school after school program, with curriculum focused on entrepreneurship.
The program culminates in a “Shark Tank-type” presentation of the students’ entrepreneurial endeavors at the end of 10 weeks. Through the course of the program, students brainstorm and come up with different ideas to address a need in their community.
1 Camp: The Chubb Foundation held its inaugural football camp in July 2018 at Mercedes-Benz Stadium, and followed with a second camp in 2019. The foundation has partnered with Big Brothers Big Sisters of Metro Atlanta, 100 Black Men of South Metro Atlanta and Active Youth Academy.
Keep getting better
Externships: Brandon also completed an NFL Players Association externship at the United Way of Greater Atlanta.
Brandon discovered the externship through the NFLPA and singled out the United Way as the perfect place for him to gain knowledge about the inner workings of one of the largest non-profits in the United States.
In his week at United Way of Greater Atlanta, Brandon learned how the non-profit operates under its mission and Child Well-Being agenda to make sure they can engage donors and volunteers.
Brandon says he wants to take the experience at the large non-profit and scale it down to benefit his own organization.
The Chubb Foundation is a thriving non-profit organization founded in 2017 by Brandon and Bradley Chubb.
