Big Tent Entertainment Announces NFLPI, Domo Co Brand

BIG TENT ENTERTAINMENT SCORES WITH NEW DOMO AND NFL PLAYERS INC. CO-BRAND
Line of Co-Branded Products will Bring Top NFL Players and Domo to Apparel, Plush, Collectibles, and More

NEW YORK, August 21, 2014 – Big Tent Entertainment has teamed up with NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, for a first ever co-branding effort that brings Internet sensation Domoand all active NFL players to a series of products. The line includes plush, novelty items, apparel, hats, bags, drinkware, and collectibles, along with stickers and embeds for digital games and mobile apps.

Launching Fall 2014, the co-branded products will be sold through numerous retail channels including convenience, drug, sporting goods, and amusement retailers. Big Tent will have the rights to use all NFL players as part of the co-brand, including 1,800 distinct player names, likenesses, numbers, photographs, voices, signatures, original art and biographical data. To maximize the reach of the partnership, NFLPI is developing marketing materials to support the co-brand.

“Domo is such a great fit to develop this first character co-brand with NFL players,” said Steve Scebelo, Vice President, Licensing and Business Development NFLPI. “If Domo were a football player, he would probably be a middle linebacker – that fun and ferocious personality who leads the team in game-changing plays. This co-brand aligns Domo with NFL players in an engaging new way that showcases both his and the players’ personalities.”

“Domo is a brand that can be shaped to fit the unique tastes of a wide range of people and personalities, including some of the biggest names in football,” said Rich Maryyanek, Partner and CMO Big Tent Entertainment. “Partnering with NFL Players Inc. allows us the opportunity to generate excitement on both a national and regional scale for fans from all walks of life and creates a pairing that will be creative and fun.”

Domo’s unique look and personality as the mascot for Japanese public broadcasterNHK quickly catapulted the character into one of the Internet’s biggest sensations. As the reigning poster child for personalized, user-generated content, Domo has found a home as a pop culture icon within the online viral community with hundreds of thousands of fan-made images, websites and videos posted to websites such as YouTube, Facebook, Instagram, Pinterest and Flickr, among others.  Now more than a decade later, the lovable fuzzy brown character’s cult status continues to grow with product flying off retail shelves.