NFLPA x Opendorse Influencer Hot List 2021
This edition includes data measuring consistent engagement, growth rate and overall activity across Instagram, Twitter, and Facebook
The Influencer Hot List gives a look at current NFL players in Total Engagements, Growth Rate and Consistent Activity across social media from January 4 - June 1, 2021.
Top 10 - Overall Total Engagements
This list reflects total engagements on Twitter, Instagram and Facebook
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Tom Brady Tampa Bay Buccaneers
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Patrick Mahomes II Kansas City Chiefs
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Russell Wilson Seattle Seahawks
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J.J. Watt Arizona Cardinals
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Rob Gronkowski Tampa Bay Buccaneers
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Odell Beckham Jr. Cleveland Browns
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Cam Newton New England Patriots
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JuJu Smith-Schuster Pittsburgh Steelers
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DK Metcalf Seattle Seahawks
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Lamar Jackson Baltimore Ravens
Top 10 - Growth Rate
This list reflects players with rapidly growing followers (percentage of new followers, minimum 100K total)
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Trey Lance San Francisco 49ers
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Zach Wilson New York Jets
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Taylor Heinicke Washington Football Team
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Micah Parsons Dallas Cowboys
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DeVonta Smith Philadelphia Eagles
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Mac Jones New England Patriots
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Scotty Miller Tampa Bay Buccaneers
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Patrick Surtain II Denver Broncos
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Jaycee Horn Carolina Panthers
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Elijah Moore New York Jets
Top 10 - Most Consistently Active
The most active players who also met audience (top 50%) and engagement (+0.5%) thresholds. Consistent activity is a leading indicator for marketability on social. It keeps players engaged with their audience, while providing marketers with actionable, predictable data with which to build effective campaigns.
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Mike Davis Atlanta Falcons
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Marlon Humphrey Baltimore Ravens
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Patrick Queen Baltimore Ravens
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Chauncey Gardner-Johnson New Orleans Saints
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Darius Slay Philadelphia Eagles
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Trent Brown New England Patriots
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Mekhi Becton New York Jets
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Adrian Amos Green Bay Packers
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Mack Wilson Cleveland Browns
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Taylor Lewan Tennessee Titans
