Connecting Brands with the Right Players

Player Activations Made Simple with NFL Players Inc.

We facilitate hundreds of brand deals every year, matching companies with players whose passions, talents, and fan bases align with marketing, promotional and sales goals. 

No one knows the players better than we do – their interests, backgrounds and off-field stories – and we help brands tap into that knowledge to create campaigns that resonate.

 

Player-Driven Impact

NFL Players Inc. combines activation expertise with the power of NFL players, creating partnerships that deliver:

  • The Right Fit. Whether you’re looking for star power, rising talent or some influential voices, we identify players who connect with your brand’s audience.
  • Beyond the Field. Players bring unique passions like gaming, tech, fashion, fitness, entrepreneurship and community leadership that open new doors for storytelling and influence.
  • Built-In Audiences. Every player carries a loyal fan base, and together NFL players reach more than 480 million followers on social media, nearly double the reach of NFL teams. With engagement rates three times higher than team accounts, we help brands turn that reach into real impact.

Why It Works With Us

When partners engage with NFL Players Inc., they get more than a database. They get a partner. Our dedicated account managers work side-by-side with brands to understand goals, identify the right players and manage the process from start to finish. This isn’t just a digital experience; it’s a human one, built on relationships that drive long-term success.

Activation Opportunities

Discover the ways NFL Players Inc. helps brands connect with the reach and influence of NFL athletes

Player Experiences

Build authentic connections to your consumers through live player appearances, fan events, retail activations, and media opportunities

Campaigns & Content

Custom shoots, social campaigns, digital storytelling, and influencer-style integrations that extend player impact from live activations to millions of fans online

Signature Events

Access to tentpoles like the NFLPA Rookie Premiere, Super Bowl Week, Sandlot 7v7 Pro Am, Community MVP and International games

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