Rookie Premiere Partner Event Guidelines

Event Information and Access:

  • Rookie Orientation is strictly limited to NFLPA staff and rookies.
  • All player content captured during Rookie Premiere is subject to prior approval with your respective account manager.
  • The official hashtag for the event is #RookiePremiere.

Content/Photo Shoot Planning

  • All content plans, creative, and concepts to be captured at the event must be submitted to the NFLPA for review and approved prior to Rookie Premiere. No changes will be accepted onsite at the event or without prior written approval from the NFLPA.
  • All player content captured during Rookie Premiere is subject to prior approval with your respective account manager before public release.
  • Partners are prohibited from requesting endorsement-related services from players during their content rotation, including but not limited to:
    • Wearing partner-branded apparel (unless otherwise approved by the NFLPA);
    • Recording partner-branded, marketing taglines that fall outside Group Licensing Rights;
  • Partners shall refrain from soliciting autographs and pictures within their content spaces, including memorabilia, photos, items for auction, and personal items.
  • The NFLPA will capture behind-the-scenes photos and video for use in marketing collateral and social media. If there are elements of your space you would prefer is excluded from social media or is not featured until after a campaign launch, please make your account manager aware when content plans are submitted.
  • The official hashtag for the event is #RookiePremiere.

Content/Photo Shoot Access

  • Access to the event content studios and stadium photo shoot is strictly limited to activating partners, players and NFLPA staff with specific designations on their credentials.
  • Partners are prohibited from inviting and/or escorting guests (including player agents and marketing representatives) into the content studios and rotation spaces. Guests without a business function must be pre-approved by the NFLPA and will only be admitted hotel/field access if accompanied by an NFLPA staff member.
  • NFLPA staff will escort small, select groups of business prospects during the event. However, such groups will not interfere with players’ performance of business obligations.
  • At the photo shoot, Panini America is the only partner permitted within the field of play. All other partner activations will be on the sidelines and may only be accessed by walking the perimeter of the field. This includes all equipment and partners staff related to content capture happening on the sidelines.

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