Rookie Premiere
Connecting Brands with the Biggest Names in Football since 1994
NFLPA Rookie Premiere offers partners unparalleled access to more than 40 of the NFL's newest stars at their first major business and marketing event following the NFL Draft. The Premiere is one of the most valuable opportunities available to NFLPA partners as it's the first point of contact to connect directly with professional football's most promising and marketable young players – at a single unique event – to build content and relationships for the season and beyond.
In the News
FOX Sports
Draftees get crash course in being an NFL player at NFLPA Rookie Premiere
What started as a trading card photo shoot in 1994 has grown into the NFL Players Association hosting an annual event for the top marketable rookies, connecting them with business opportunities and partners created by the league’s union.
The Game Plan
Over the course of three days in Los Angeles, partners have the exclusive opportunity to engage with the future faces of the game. Through unique player activations, custom gifting experiences, and VIP events, see how your brand can be a part of history at NFLPA Rookie Premiere.
2024 SOCIAL ENGAGEMENT
2025 Rookie Premiere Sponsors
We'd like to give a special thanks to our 2025 partners for making this year's event unforgettable. Their generous contributions create powerful connections and opportunities for players as they begin their NFL journeys.