The exclusive event for the newest players to meet the top brands for the first time

NFLPA Rookie Premiere offers partners unparalleled access to more than 40 of the NFL's newest stars at their first major business and marketing event following the NFL Draft. The Premiere is one of the most valuable opportunities available to NFLPA partners as it's the first point of contact to connect directly with professional football's most promising and marketable young players – at a single unique event – to build content and relationships for the season and beyond.

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