Rookie Premiere

Where the newest players and most exciting brands meet for the first time

Learn more about the event

NFLPA Rookie Premiere provides partners with unmatched access to 40 of the NFL's newest stars at their first major business and marketing event following the NFL Draft. This is one of the most valuable opportunities available to NFLPA partners because it's the first time to connect directly with professional football's most promising and marketable young players--all in one place—and build content and relationships that extend into the season and beyond.

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