NFLPA Rookie Premiere unlocks unparalleled access to 40+ of the league’s top rookies—creating one-of-a-kind opportunities for brands looking to build player-driven product and campaigns with the next faces of the sport. Since 1994, Rookie Premiere has served as players’ first marketing opportunity as a pro, creating partnership opportunities and genuine relationships that extend well beyond their introduction to the league.
Rookie Premiere
Connecting Brands with the
Next Generation of NFL Stars
Where Access Becomes Impact
Explore How Brands Have Seized The Moment at Rookie Premiere
Rookie Premiere is a unique event that doesn't really exist in any other capacity. To have these athletes all here, from a production standpoint, you can really push the boundaries and really think about what's possible.
Inside Rookie Premiere
Three weeks after the NFL Draft, NFLPA Rookie Premiere sets the stage for brands to engage with the league’s newest stars. Across three days in Los Angeles, partners unlock opportunities to create premium content, campaigns, and products designed to drive impact for the season and beyond. Here’s what awaits at Rookie Premiere:
an opportunity like no other
