Using athletes as part of a marketing campaign can significantly extend reach, drive sales and increase engagement for a brand.

Gina Scott, vice president of partner services for the NFLPA, Darcy Nichols, vice president, NFL partnerships for Dairy Management, Inc. and Tyler Lockett, wide receiver for the Seattle Seahawks joined Blake Lawrence CEO, Opendorse during Hashtag Sports LIVE to discuss how brands can cut through the clutter and authentically communicate an effective brand message using athletes that are the right fit for both.

Tyler Lockett talks about how he chooses brands

Darcy Nichols shares how athletes stand out for her campaigns

Gina Scott shares why the term partnership is important