Bolthouse Farms, Chef’d and NFL Players Kyle Rudolph and Chad Greenway Team-Up to Bring Fans the Ultimate “Big Game Party in a Box” Experience and Sweepstakes
First-of-its-Kind Meal Kit Simplifies Prep while Delivering Delicious Original Recipes and Fresh Ingredients to Doorsteps Nationwide
LOS ANGELES, January 11, 2016 – The countdown to the Big Game is on! To help football fans kick-off their winning “Big Game Party in a Box”, featuring Bolthouse Farms® products, Chef’d and Minnesota Vikings Kyle Rudolph and Chad Greenway will deliver original recipes with fresh ingredients as part of two new Chef’d meal kits inspired by the star players’ favorite tailgate grub. The first-of-their-kind game day meal kits tackle the planning and prep, and help party hosts score with delicious and balanced dishes that include Rudolph’s Bratwurst Sandwiches or Greenway’s 4-Hour Pulled Pork Tacos.
Football players turned foodies, Rudolph and Greenway will demonstrate their kitchen skills in a head-to-head cook-off competition viewable on Chefd.com. Viewers that vote on the website for their favorite meal kit, as well as purchasers, will be entered to win an assortment of prizes, including a football tailgate package of their choice for the 2016/17 season. Each “Big Game Party in a Box” ordered will also give back to the Twin-Cities community. Rudolph will donate a portion of the proceeds from his meal kit to the University of Minnesota Children’s Hospital while Greenway will contribute to his Lead the Way Foundation.
“This meal kit is an opportunity to elevate consumers’ game-day experience at home during an occasion where fruits and vegetables typically sit on the sidelines,” said Suzanne Ginestro, Chief Marketing and Innovation Officer at C-Fresh, a division of the Campbell Soup Company.
In addition to the signature main dish, each meal kit will include two side dishes – roasted Buffalo wings with Bolthouse Farms Chunky Blue Cheese Yogurt Dressing and an arugula salad with Bolthouse Farms Classic Balsamic Vinaigrette. Also included in each kit are the fixings for a Bolthouse Farms Watermelon-Mint Lemonade mocktail.
The “Big Game Party in a Box” is available for pre-order on Chefd.com from January 8 through February 8, 2016 for $119. Each meal kit is designed to serve eight people, and will be shipped for delivery in time for the Big Game.
“We are thrilled to kick off the partnership with Bolthouse Farms through the Big Game Party in the Box Meal Kit Promotion,” said Kyle Ransford, CEO, Chef’d. “It is the perfect opportunity to reinforce our collaborative mission to make fresh ingredients and healthier food options more accessible for every occasion.”
Head-to-Head Cook-off and Sweepstakes
Starting today, Rudolph and Greenway are vying for votes through a head-to-head cook-off video to compete for the fan favorite dish. After watching the video viewers can vote for their favorite meal and enter the “Big Game Party in a Box” sweepstakes for a chance to win a football tailgate package for the 2106-17 regular season game of their choice, autographed player memorabilia or Chef’d gift cards.[1] Every order will also automatically enter the purchaser for a chance to win.
To watch the videos, tune into Chefd.com and follow @BolthouseFarms on Twitter, Instagram and Facebook to see the latest news, recipes, photos, videos and more. To join the conversation, use #gameday.
Player services were procured by the NFL Players Association (NFLPA) as part of the collaboration between the NFLPA and Chef’d to provide customers with unfettered access to the home kitchens of players who are passionate about cooking and fresh meals. The goal of both organizations is to develop a long-term strategic licensing partnership that would feature a larger group of players-turned-foodies creating their own unique meal kits.
For more information, visit www.Chefd.com.
About Wm. Bolthouse Farms, Inc.
Bolthouse Farms, founded in 1915 and headquartered in California’s San Joaquin Valley, is known for high-quality consumer brands and innovative products. A market share leader in growing and distributing carrots, Bolthouse Farms produces and sells super-premium juices, smoothies, protein shakes and café beverages under the Bolthouse Farms® brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and in August 2014 the Company launched their new Bolthouse Farms Kids platform, nutritious kids snack options and the first-ever dedicated kids snacking destination in produce aisles across the nation. The Bolthouse Farms mission is to Inspire the Fresh Revolution by changing the way people consume fruits and veggies. The company was acquired by Campbell Soup Company on Aug. 6, 2012. To learn more about the 100 years of the company’s farm heritage, mission and entire line of current products, visit www.bolthouse.com and join our community on Facebook at https://www.facebook.com/bolthousefarms and Twitter @BolthouseFarms.
About Chef'd
Headquartered in El Segundo, CA, Chef'd is an at-home, high-quality ingredient meal store that partners with celebrated chefs, media outlets and culinary influencers to create recipes that make it easy for anyone to cook like a pro at home. Launched in late April 2015, Chef'd was created to help consumers rethink the home-cooked meal by offering fresh, pre-portioned ingredients that aim to eliminate food waste and in turn cut consumer grocery costs, all without the hassle of subscription or membership fees. Chef'd branded recipes are currently available from noted chefs, health experts and renowned media publications. For more information, please contact Robert T. Jones at Robert@chefd.com, Cyndi McMaster at Cyndi@chefd.com or visit www.Chefd.com.
Media Inquiries:
Lauren Castillon, Bolthouse Farms
press@bolthouse.com