Hasbro Teams Up With NFL and NFLPA To Expand New Starting Lineup Sports Collectibles Brand

Collaboration will Bring Actual Likenesses of Fan-Favorite NFL Football Players to Starting Lineup Beginning in 2023




PAWTUCKET, R.I – October 4, 2022 – Today, Hasbro, Inc. has announced its new licensing agreements with the National Football League (NFL) and National Football League Players Association (NFLPA) as part of the re-launch of the iconic sports collectibles brand Starting Lineup. Sports fans and collectors will now have the opportunity to add the biggest names in the NFL to their collection. Pre-orders will open in 2023 exclusively on Hasbro Pulse and across the Fanatics network of online sites, including NFLShop.com.

“We are very excited to collaborate with the NFL and NFLPA as part of our re-launch of the legendary Starting Lineup brand,” said Eric Nyman, President and COO of Hasbro. “The reaction to the brand’s return has been tremendous and it's a huge win for sports fans and collectors alike as we continue the brand’s legacy and bring action figures from the NFL to the line.”

“We love products that spotlight the players’ likenesses and personalities, because that authenticity strengthens fan-player connections” said Terése Whitehead, Vice President, Consumer Products & Strategy at NFL Players Inc., the marketing and licensing arm of the NFLPA. “Bringing NFL players into Starting Lineup is a perfect opportunity to combine that authenticity with a fun, nostalgic brand designed to elevate the whole experience for longtime collectors and a new generation of fans.”

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players for more than a decade. Fans can look forward to highly articulated 6” scale action figures based on the actual likenesses of NFL players joining the lineup and will also include an exclusive, officially licensed NFL player trading card.

For more information on the upcoming launch of the Starting Lineup NFL-NFLPA licensed figures, please visit Hasbro Pulse | Where Fans Come First or follow the Starting Lineup brand at @StartingLineupOfficial on Instagram and Facebook, as well as @SLUOfficial_ on Twitter.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2022 Hasbro, Inc. All Rights Reserved.

About Hasbro Pulse

Hasbro Pulse is the place fans come first for some of the best product offerings and experiences from the Hasbro brands they love. Hasbro Pulse offers fans exclusive product offerings, a glimpse at behind-the-scenes material, and insider details that cannot be found anywhere else.

Hasbro Pulse also hosts Hasbro Pulse Con, a two-day virtual event that goes in-depth with Hasbro’s brands and people, reveals exclusive products and behind-the-scenes stories, and allows fans to experience one-of-a-kind moments that celebrate their biggest passions within Hasbro’s franchises.

About Fanatics

Fanatics, Inc. is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand name, Fanatics is furthering its innovation across the sports landscape by building the leading global digital sports platform, complete with offerings including licensed merchandise, physical and digital trading cards and collectibles, and online gambling and iGaming.

About the National Football League Players Association (NFLPA)

The National Football League Players Association (“NFLPA”) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement (“CBA”) with the NFL. The current CBA will govern the sport through the 2030 NFL season.

About NFL Players Inc.

NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations. For more information, please visit nflpa.com/players.

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