NFL Players Association Invests in Infinite Athlete™
Groundbreaking deal to focus on new commercial opportunities harnessing IA’s proprietary technology
Partnership to support NFL player health and wellness innovations
WASHINGTON D.C. and SAN FRANCISCO – October 6, 2023 – Infinite Athlete, a cutting-edge technology company, in conjunction with NFL Players Inc., the commercial branch of the NFL Players Association (NFLPA), is excited to announce an innovative and extensive partnership that is poised to bring about significant advancements within the worlds of sports, performance and player health and wellness.
Through the integration of state-of-the-art technology and engineering, sports expertise, video data, insights, this collaboration seeks to forge a substantial and enduring influence within the realm of professional football.
In addition to investing in Infinite Athlete, the parties will harness the power and capabilities of Infinite Athlete’s proprietary FusionFeed™ technology, and the group player licensing rights managed by the NFLPA.
Through this collaboration, Infinite Athlete and NFL Players Inc. will cultivate new commercial opportunities that will serve to not only amplify the existing NFLPA partnerships, but also lay the foundation for novel business prospects for the NFLPA and its player membership. Separately, Infinite Athlete technology will continue to support player health and wellness efforts through the NFLPA’s data-driven approach to injury mitigation and its on-field safety engineering efforts.
Infinite Athlete is the parent company for Tempus Ex Machina and Biocore, combining sports video and data technology with safety and performance analytics, run by world-leading biomechanical engineers and scientists.
“By giving the NFLPA access to Infinite Athlete’s technology, it opens up new and previously unimagined opportunities for athlete performance and fan engagement,” said Larry Fitzgerald Jr., Infinite Athlete board member. "I believe it will also provide stronger brand alignment and more economic opportunities for the players.”
“In the past twelve months we have demonstrated, with our professional and collegiate sports partners, that our technology unlocks monetization opportunities for athletes and sports organizations, allowing them more ownership, visibility, and creativity with their data.,” said Charlie Ebersol, co-founder and CEO, Infinite Athlete. “We are excited to work with the NFLPA and the team at NFL Players Inc. to develop new products that drive value for its membership and business partners.”
"We are excited about our partnership with Infinite Athlete, which brings together the power of their FusionFeed™ technology and the significant value of our group player licensing rights,” said Sophie Gage, Vice President of Business and Legal Affairs at NFL Players Inc. “By harnessing the strength of group rights, we are empowering our players and the entire NFLPA community, paving the way for innovation and accessibility in the world of sports."
Infinite Athlete’s proprietary, AI-driven FusionFeed™ technology is available to any sports property for integration.
About the NFLPA
The National Football League Players Association (NFLPA) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through the 2030 season. For more information, please visit www.nflpa.com.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations.
About Infinite Athlete™
Born out of the idea that we can do better in all aspects of sports and live events – the fan, the game, and the athlete experience, Infinite Athlete’s mission is to create a single technological foundation across all major sports, upon which innovative sports technology and media products can be built. This foundation will combine and connect sports data from all sources, which will create infinite possibilities. Established in 2023, after the merger of Tempus Ex MachinaTM and Biocore, LLC.