NFL Players Inc. Expands Licensing Business with New Partnerships Across Toys, Games, and Nutrition
New agreements with ZURU Toys, Hasbro, and Jams reflect growing demand for NFL player-identified products
From food to collectible toys and classic games, global brands are continuing to build new products around NFL players. NFL Players Inc., the licensing and marketing arm of the NFL Players Association (NFLPA), today announced new partnerships with ZURU Toys, Hasbro, and JAMS, bringing NFL stars to new global audiences and categories. The additions build on one of the most successful group licensing programs in sports, with more than 80 licensees, over 150 partners, and billions in annual retail sales.
Among the new NFLPA licensees:
ZURU Toys, one of the fastest growing toy companies in the world, will add NFL Ballers to its popular collectible toy line, bringing them alongside other major sports properties. The toys will feature more than 32 players and are scheduled to launch this fall.
Hasbro already launched Guess Who? NFL Edition, featuring 48 players in a new twist on the iconic game. The license will expand with the introduction of NFL players integrated into other beloved interactive formats, with Bop It planning to hit shelves in September.
This summer, the NFLPA will introduce its first licensing partnership in the food & nutrition category with Jams. Backed by NFL players, Jams will launch a high-protein PB&J sandwich product created for athletes, kids, and families alike.
