THINGS TO KNOW ABOUT THE NFLPA INFLUENCER HOT LIST POWERED BY ZOOMPH

Ja’Marr Chase, Cooper DeJean, Bijan Robinson, Lane Johnson, Ricky Pearsall, Zay Flowers, Maxx Crosby, Amon Ra St. Brown, Jayden Daniels, Jordan Love, and Jahmyr Gibbs rank among the Top 50 most marketable and influential NFL players on social media.

Social media gives NFL players a direct line to fans, enabling them to share their lives and personalities beyond the field– making them increasingly more attractive to brands seeking authentic, player-led partnerships. The NFL Players Association partnered with Zoomph, the premier AI powered social audience intelligence platform, to produce the 2025 NFLPA Influencer Hot List, ranking the Top 50 players using Zoomph’s Social Marketability Index across Instagram and X during the in season and off season between July 31st, 2024 and October 31st, 2025. The 2025 list reflects a broader shift as NFL players evolve into creators and storytellers. The fastest risers are reaching fans beyond traditional football audiences through content centered on family, podcasts and personality-driven interests spanning fashion, food and culture. 
 

The Top 10:

1. JaMarr Chase, WR, Cincinnati Bengals
2. DeVonta Smith, WR, Philadelphia Eagles
3. Cooper DeJean, DB, Philadelphia Eagles
4. Bijan Robinson, RB, Atlanta Falcons
5. Xavier Worthy, WR, Kansas City Chiefs
6. Terrion Arnold, CB, Detroit Lions
7. Lane Johnson, OT, Philadelphia Eagles
8. George Kittle, TE, San Francisco 49ers
9. Christian McCaffrey, RB, San Francisco 49ers
10. Ricky Pearsall, WR, San Francisco 49ers

See the full Top 50 list here.

NOTES:  

The biggest risers on the 2025 Hot List reflect steady momentum since the last NFLPA Influencer Hot List, showing how consistent storytelling and real-life moments build influence over time. Here are a few examples: 

• Lane Johnson’s climb from #34 to #7 underscores how championships and personal milestones amplify social impact. His Super Bowl win, recent engagement, and expanded off-field content helped humanize a veteran lineman position that is rarely spotlighted on socials. 
   
• George Kittle rose from #19 to #8 by fully leaning into fun and frequency. More regular posting, offbeat videos, must-listen podcast appearances, and content featuring his wife, Claire, strengthened his reputation as one of the league’s most entertaining personalities. 
   
• Christian McCaffrey’s move from #21 to #9 reflects the power of lifestyle storytelling. Following his marriage to Olivia Culpo and becoming a first-time dad, more frequent personal moments paired with brand collaborations expanded Christian’s presence from elite athlete to a pop culture figure blending performance, wellness and fashion. 
   
• Lamar Jackson jumped from #31 to #16 across the last two seasons, proving that influence is driven by resonance, not necessarily volume. While posting less frequently overall, his shift toward lighter, funnier, and more community-oriented content generated stronger engagement. 
   
• Amon-Ra St Brown’s rise from #44 to #35 underscores the power of authenticity. Unfiltered and fully himself, he’s built trust with fans and brands alike. Increased posting, strong brand partnerships and his growing podcast traction have deepened fan connections and expanded how audiences engage with his voice, all while playing on one of the league’s most exciting teams. 
   
• Cornerbacks and safeties are having a moment. Players like Cooper DeJean, Terrion Arnold, Sauce Gardner, Darius Slay, Tariq Woolen, and Xavier McKinney show that defensive backs thrive on social media by pairing swagger, humor, and style with top performance. 
   
• Offensive linemen are also breaking through. Lane Johnson and Creed Humphrey’s presence underscores a growing appetite for behind-the-scenes content from positions traditionally overlooked in marketing.

The NFLPA Influencer Hot List powered by Zoomph emphasizes impact over raw reach. While follower count contributes to visibility, rankings are driven by a proprietary Social Marketability Index that weighs organic posting, engagement rate, impressions, and follower interaction rewarding consistency, resonance, and audience connection.

Zoomph’s consumer insights platform analyzes anonymized audience data from more than 350 million social profiles, allowing the NFLPA to evaluate not only performance, but fit. This enables smarter alignment between players and brands based on interests, audience segmentation, and authentic engagement patterns, not just popularity.

##

About the NFL Players Association

The National Football League Players Association (NFLPA) is the union for professional football players in the NFL and headquartered in Washington, D.C. Established in 1956, the NFLPA has a long history of protecting the health, safety and financial future of its more than 2,000 player members, who are the backbone of North America's most popular and highest revenue-generating sport. Through a wide offering of programs, resources and engagement opportunities, the NFLPA provides world-class service to players throughout their career lifecycle and builds solidarity to advocate on their behalf in the areas of healthcare, revenue, compensation and working conditions. The current CBA will govern the sport through the 2030 season. Learn more at nflpa.com.

About NFL Players Inc.

NFL Players Inc. is the for-profit marketing and licensing arm of the NFLPA. Founded in 1994, NFL Players Inc. manages the group rights of more than 2,000 active players, connecting brands to the authenticity, reach and cultural influence of NFL athletes. It supports over 150 partners -- including licensees, sponsors, and media platforms -- across e-commerce, retail, digital and direct-to-consumer channels. NFL Players Inc. drives growth and generates player revenue through group licensing, player activations and brand collaborations that bring fans closer to the game. Backed by the strength and legacy of the NFLPA, NFL Players Inc. ensures that players remain at the center of the business of football. Learn more at nflpa.com/about/players-inc.