NFLPA, Mobile Game Maker TinyCo Introduce NFL Players As Characters Into “Family Guy: The Quest For Stuff” Mobile Game Universe
“Road to the Big Game” Promotion to Feature Voiceovers by Tom Brady, Richard Sherman, and Brett Favre; Additional NFL Players to Appear in TinyCo’s Popular Mobile Game “Family Guy: The Quest for Stuff” –
WASHINGTON D.C., January 22, 2016 – TinyCo, a popular mobile game developer and publisher, and the NFL Players Association (NFLPA), via its licensing and marketing arm NFL Players Inc., launched a “Road to the Big Game” promotion that allows players of the hilarious mobile game adventure “Family Guy: The Quest for Stuff” to unlock and interact with some of the biggest NFL players, both past and present. NFL stars Tom Brady, Richard Sherman, and Brett Favre provide voiceovers for the game, with other notable players including Cam Newton appearing as characters. The “Road to the Big Game” promotion runs from January 18 through February 8.
Released in 2014 on the App Store, Google Play, and Amazon Appstore, “Family Guy: The Quest for Stuff” has seen an incredible amount of success since launch, garnering tens of millions of downloads and consistently remaining at the top of the grossing charts. The award-winning content is written in collaboration with the writers of the hit animated series. Within the game, players can rally their favorite Family Guy characters, and now favorite NFL stars, to rebuild Quahog after it is destroyed by an epic battle with the Giant Chicken. Past in-game collaborations have included beloved entertainment properties like Ghostbusters and Terminator, as well as celebrities such as Snoop Dogg, Arnold Schwarzenegger, Bruce Willis and Deadmau5.
The NFLPA helped identify and secure players for this opportunity as part of the collaboration with TinyCo to provide fans with a unique new way to engage with their favorite players in the uproarious mobile game escapade.
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About TinyCo
Founded in 2009, TinyCo has developed more than a dozen successful games for the App Store, Google Play Store, and Amazon Appstore with titles such as FAMILY GUY: The Quest for Stuff, Tiny Monsters, and the upcoming MARVEL: Avengers Academy. The company’s mission is to make people happy five minutes at a time through incredible, fun and original mobile entertainment. The company’s investors include Andreessen Horowitz, Pinnacle Ventures and angel investors including Ron Conway and Keith Rabois. For more information about TinyCo, please visit http://www.tinyco.com.
About the NFL Players Association
The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.
About NFL Players Inc.
NFL Players Inc. is the licensing and marketing subsidiary of the NFL Players Association. NFL Players Inc. has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFL Players Inc. is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, please visit nflpa.com/players.
Media Contacts:
Jilane Rodgers/202-756-9171/Jilane.Rodgers@nflpa.com
David Cooper/212-938-1299/dcooper@coynepr.com