NFLPA x Opendorse Influencer Hot List 2021

This edition includes data measuring consistent engagement, growth rate and overall activity across Instagram, Twitter, and Facebook



The Influencer Hot List gives a look at current NFL players in Total Engagements, Growth Rate and Consistent Activity across social media from January 4 - June 1, 2021.

Top 10 - Overall Total Engagements

This list reflects total engagements on Twitter, Instagram and Facebook

  1. Tom Brady Tampa Bay Buccaneers
  2. Patrick Mahomes II Kansas City Chiefs
  3. Russell Wilson Seattle Seahawks
  4. J.J. Watt Arizona Cardinals
  5. Rob Gronkowski Tampa Bay Buccaneers
  6. Odell Beckham Jr. Cleveland Browns
  7. Cam Newton New England Patriots
  8. JuJu Smith-Schuster Pittsburgh Steelers
  9. DK Metcalf Seattle Seahawks
  10. Lamar Jackson Baltimore Ravens

Top 10 - Growth Rate

This list reflects players with rapidly growing followers (percentage of new followers, minimum 100K total)

  1. Trey Lance San Francisco 49ers
  2. Zach Wilson New York Jets
  3. Taylor Heinicke Washington Football Team
  4. Micah Parsons Dallas Cowboys
  5. DeVonta Smith Philadelphia Eagles
  6. Mac Jones New England Patriots
  7. Scotty Miller Tampa Bay Buccaneers
  8. Patrick Surtain II Denver Broncos
  9. Jaycee Horn Carolina Panthers
  10. Elijah Moore New York Jets

Top 10 - Most Consistently Active

The most active players who also met audience (top 50%) and engagement (+0.5%) thresholds. Consistent activity is a leading indicator for marketability on social. It keeps players engaged with their audience, while providing marketers with actionable, predictable data with which to build effective campaigns.

  1. Mike Davis Atlanta Falcons
  2. Marlon Humphrey Baltimore Ravens
  3. Patrick Queen Baltimore Ravens
  4. Chauncey Gardner-Johnson New Orleans Saints
  5. Darius Slay Philadelphia Eagles
  6. Trent Brown New England Patriots
  7. Mekhi Becton New York Jets
  8. Adrian Amos Green Bay Packers
  9. Mack Wilson Cleveland Browns
  10. Taylor Lewan Tennessee Titans

Read more highlights from the Influencer Hot List.