NFLPA x Opendorse Influencer Hot List-Special Edition

This edition includes data measuring consistent engagement, growth rate and overall activity across Instagram, Twitter, and Facebook June 1, 2020-January 3, 2021.

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Building off of the first Influencer Hot List released in July 2020, this special edition gives a look at current NFL players in Total Engagements, Growth Rate and Consistent Activity across social media through the 2020 season.

Top 10 - Overall Total Engagements

This list reflects total engagements on Twitter, Instagram and Facebook

  1. Patrick Mahomes II Kansas City Chiefs
  2. Russell Wilson Seattle Seahawks
  3. Odell Beckham Jr. Cleveland Browns
  4. Tom Brady Tampa Bay Buccaneers
  5. JuJu Smith-Schuster Pittsburgh Steelers
  6. Cam Newton New England Patriots
  7. J.J. Watt Houston Texans
  8. Julian Edelman New England Patriots
  9. Lamar Jackson Baltimore Ravens
  10. Jamal Adams New York Jets

Top 10 - Growth Rate

This list reflects players with rapidly growing followers (percentage of new followers, minimum 100K total)

  1. Chase Claypool Pittsburgh Steelers
  2. Robert Tonyan Jr. Green Bay Packers
  3. Justin Herbert Los Angeles Chargers
  4. Younghoe Koo Atlanta Falcons
  5. Brandon Aiyuk San Francisco 49ers
  6. Justin Jefferson Minnesota Vikings
  7. Darren Waller Las Vegas Raiders
  8. Diontae Johnson Pittsburgh Steelers
  9. Taylor Rapp Los Angeles Rams
  10. AJ Dillon Green Bay Packers

Top 10 - Most Consistently Active

The most active players who also met audience (top 50%) and engagement (+0.5%) thresholds. Consistent activity is a leading indicator for marketability on social. It keeps players engaged with their audience, while providing marketers with actionable, predictable data with which to build effective campaigns.

  1. Will Compton Tennessee Titans
  2. Tarik Cohen Chicago Bears
  3. Tyrann Mathieu Kansas City Chiefs
  4. Trent Brown Las Vegas Raiders
  5. Marlon Humphrey Baltimore Ravens
  6. Kenny Vaccaro Tennessee Titans
  7. Quandre Diggs Seattle Seahawks
  8. Darius Slay Philadelphia Eagles
  9. Cam Jordan New Orleans Saints
  10. Tre Boston Carolina Panthers

Read more highlights from the Influencer Hot List.