NFLPA x Zoomph Explore Most Marketable Draftees of 2022

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The NFLPA and Zoomph analyzed player data to find and project the most marketable players of the 2022 Draft season.

How Does The Zoomph Marketability Score Work?

The overall Athlete Influencer Score is composed of five weighted metrics: frequency (maximum 15), reach (maximum 60), engagement (maximum 75), fan demographic (maximum 50) and fan attractiveness (maximum 50).

The maximum total score is 250.

  • Frequency Total number of posts
  • Fan Demographic Percentage of audience that is Gen Z
  • Reach Total number of followers/likes across multiple platforms (Twitter, Instagram)
  • Fan Attractiveness Percentage audience with an affinity for Automotives, Sports Betting, Gaming or Fashion
  • Engagement Average engagement rate and follower interaction rate

MOST MARKETABLE PLAYERS OF THE 2022 DRAFT SEASON.

PLAYERS WITH HIGHEST SOCIAL PERFORMANCE AND AFFINITY TO GAMING

Jermaine Johnson II, Florida State
Leon O'Neal, Texas A&M

PLAYERS WITH HIGHEST SOCIAL PERFORMANCE AND AFFINITY TO FASHION

Bubba Bolden, University of Miami
D'vonte Price, FIU

Audience metrics were determined by Zoomph's consumer insights platform, which has a database of more than 350 million social profiles. Individual audiences were created for each player and analyzed based on their own social following. All audience demographic and psychographic data was anonymized prior to ingestion into Zoomph. Audience data is continually refreshed into the Zoomph platform.