NFLPA x Zoomph Influencer Hot List 2022

Method: The Top 50 Influencer Hot List ranking showcases the players who had the best social media performance this year. The social performance scoring is based on # of posts, followers, engagement rate, impressions, and follower interaction rate. The date range is January 1st, 2022 to July 31st, 2022 and the sources are Twitter and Instagram.

Max score: 125.

While the Influencer Hot List powered by Zoomph is a cumulative score, the NFLPA can also evaluate social media behavior to help connect the right players with the right brands for partnerships and campaigns. This analysis can involve criteria like consistent activity, subject matter interests and audience segmentation.

Looking further into the list this year, the NFLPA and Zoomph spotlight the top 10 players based on three specific categories: frequency of social media posts, engagement around NFTs and gaming, and connection to Gen Z fans.

Method: The Top 10 Influencer Hot List ranking showcases the players who had the best social media performance this year. The social performance scoring is based on # of posts, followers, engagement rate, impressions, and follower interaction rate. The date range is January 1st, 2022 to July 31st, 2022 and the sources are Twitter and Instagram.

Max score: 125.

Method: The Top Gen Z ranking showcases the players who have a large Gen Z fan base and also had a strong social media performance this year. The date range is January 1st, 2022 to July 31st, 2022 and the sources are Twitter and Instagram.

Max score: 175.

Method: The Top Frequency ranking showcases the players who have created the most content so far this year. The date range is January 1st, 2022 to July 31st, 2022 and the sources are Twitter and Instagram.

Method: The Top Gaming ranking showcases the players who have a large gaming-interest fan base and also had a strong social media performance this year. The date range is January 1st, 2022, to July 31st, 2022 and the sources are Twitter and Instagram.

Max score: 200.

Method: The Top United Kingdom fan base ranking showcases the players who have a large UK fan base and also had a strong social media performance this year. The date range is January 1st, 2022, to September 31st, 2022, and the sources are Twitter and Instagram.

Max score: 200.

Audience metrics were determined by Zoomph's consumer insights platform, which has a database of more than 350 million social profiles. Individual audiences were created for each player and analyzed based on their own social following. All audience demographic and psychographic data was anonymized prior to ingestion into Zoomph. Audience data is continually refreshed into the Zoomph platform.