Athlete Impact: Partnerships with a Purpose
Athletes and brands are aligning more than ever before around shared values, creating united voices to make a positive impact.
Julie Foster, vice president, Brand for EA SPORTS, and Michael Thomas, safety for the Houston Texans, joined Gina Scott, vice president of partner services for the NFLPA, during Hashtag Sports Virtual 2020 to discuss how brands and NFL players are teaming up in meaningful ways. From supporting charitable causes and community opportunities to advancing social justice initiatives, values are coming first in athlete and brand partnerships.
Watch the recording to get insight from both an athlete and brand on how to create unique athlete partnerships with a strong purpose.