Things To Know About the Midseason NFLPA Top 50 Player Sales List
March 1 - August 31, 2024
Patrick Mahomes topped the NFLPA Top 50 Player Sales List, followed by C.J. Stroud, Jalen Hurts, Caleb Williams, Joe Burrow, Aidan Hutchinson, Amon-Ra St. Brown, Christian McCaffrey, Micah Parsons, and Travis Kelce completing the top 10 retail stars.
The NFLPA's list is based on the sales from March 1 - August 31, 2024, of all officially licensed NFL player merchandise, providing the most current and comprehensive sales figures from the start of the season. Covering a wide range of products - from adult and youth jerseys, T-shirts, and hoodies, to bobbleheads, plush toys, socks, and drinkware, pet products, and more - this list is the only verified ranking of officially licensed NFL player products sold both online and in retail stores, as reported by over 80 NFLPA licensees.
Top 20 players among all officially licensed product sold:
1. Patrick Mahomes II, QB, Kansas City Chiefs
2. C.J. Stroud, QB, Houston Texans
3. Jalen Hurts, QB, Philadelphia Eagles
4. Caleb Williams, QB, Chicago Bears
5. Joe Burrow, QB, Cincinnati Bengals
6. Aidan Hutchinson, DE, Detroit Lions
7. Amon-Ra St. Brown, WR, Detroit Lions
8. Christian McCaffrey, RB, San Francisco 49ers
9. Micah Parsons, LB, Dallas Cowboys
10. Travis Kelce, TE, Kansas City Chiefs
11. Justin Jefferson, WR, Minnesota Vikings
12. Josh Allen, QB, Buffalo Bills
13. Brock Purdy, QB, San Francisco 49ers
14. Saquon Barkley, RB, Philadelphia Eagles
15. CeeDee Lamb, WR, Dallas Cowboys
16. Jahmyr Gibbs, RB, Detroit Lions
17. Tyreek Hill, WR, Miami Dolphins
18. Jordan Love, QB, Green Bay Packers
19. Maxx Crosby, DE, Las Vegas Raiders
20. Trevor Lawrence, QB, Jacksonville Jaguars
Below are player notes and sales highlights for the 2nd quarter of the new fiscal year:
• The 2024 NFLPA Rising Stars list featured Caleb Williams (No. 4), Jayden Daniels (No. 34), and Rome Odunze (No. 50) debuting in the Top 50. Bo Nix (No. 35) and Drake Maye (No. 37) also joined the Top 50, though not on the Rising Stars list.
• Patrick Mahomes, C.J. Stroud, Jalen Hurts, Caleb Williams, and Aidan Hutchinson topped the list for jerseys sales.
• BreakingT's fast-to-market t-shirts captured key moments, featuring popular designs inspired by Patrick Mahomes, Justin Jefferson, Amon-Ra St. Brown, Christian McCaffrey, and Maxx Crosby.
• Italy-based Iconic Puzzles had a strong quarter, targeting consumers worldwide with top-performing designs featuring Patrick Mahomes, Joe Burrow, Josh Allen, Dak Prescot, and Lamar Jackson. NFL player business is helping the company achieve its global reach through their e-commerce platform.
• Party Animal's success was driven by their popular player figurines, led by the "TeenyMates" line. Sold at mass retailers, these collectibles featuring Patrick Mahomes, Travis Kelce, Dak Prescott, T.J. Watt, and Josh Allen make it easier for fans to engage and build their player collections.
• Funko Pop vinyl collectibles were led by Patrick Mahomes, George Kittle, Josh Allen, Tua Tagovailoa, and Joe Burrow.
• FOCO's best-selling hardline items and bobbleheads included Patrick Mahomes, Joe Burrow, DeVonta Smith, and Lamar Jackson.
• Outerstuff youth apparel sales were led by Jalen Hurts, Patrick Mahomes, Christian McCaffrey, Joe Burrow, and Josh Allen
• GameTime Sidekicks' best-selling collegiate drinkware featured Joe Burrow, Trevor Lawrence, Lamar Jackson, Patrick Mahomes, and Dak Prescott.
• ISlide sandals saw high demand for Patrick Mahomes, Tyreek Hill, CeeDee Lamb, Joe Burrow, and Sauce Gardner
• Lids' top-selling hats showcased Justin Jefferson, Aidan Hutchinson, Tua Tagovailoa, and Lamar Jackson
• Party Animals' collectible figurines and squishy toys saw high demand for T.J. Watt, Patrick Mahomes, Dak Prescott, Josh Allen, and Travis Kelce.