Lead changes aren’t surprising in football. The see-saw nature is also happening in the retail game. Tom Brady overtook Patrick Mahomes II to regain the No. 1 position on the NFLPA Top 50 Players Sales list, which reports sales of all officially licensed NFL player product. Mahomes dethroned Brady a year ago and had led in sales since that time. Either Brady or Mahomes have been atop the quarterly or year-end list 10 straight times since October 2018. It’s up for grabs as to which player will become this season’s pro football retail king when the final list is released in April – with Lamar Jackson not far behind. Brady’s sustained sales power includes two times as year-end leader, but also a record 18 straight appearances in the top three since the NFLPA introduced the Top 50 list in 2014.

The NFLPA list is based on sales from March 1 through November 30, 2020, the most up-to-date, comprehensive sales figures currently available. These are the only verified rankings of all officially licensed NFL player product sold from online and traditional retail outlets as reported by more than 80 NFLPA licensees. Licensed product across hardline, apparel, digital, and unconventional categories, including men’s, women’s and youth game jerseys, T-shirts and hoodies, backpacks, socks, headbands, wall decals, pennants, collectible figurines, matted and framed photos, bobbleheads, plush, drinkware, pet products, and many more.

The Top 20 from all officially licensed product sold:

  1. Tom Brady, QB, Tampa Bay
  2. Patrick Mahomes II, QB, Kansas City
  3. Lamar Jackson, QB, Baltimore
  4. Tua Tagovailoa, QB, Miami
  5. Joe Burrow, QB, Cincinnati
  6. Ezekiel Elliott, RB, Dallas
  7. Russell Wilson, QB, Seattle
  8. Aaron Rodgers, QB, Green Bay
  9. George Kittle, TE, San Francisco
  10. Cam Newton, QB, New England
  11. Dak Prescott, QB, Dallas
  12. Josh Jacobs, RB, Las Vegas
  13. Josh Allen, QB, Buffalo
  14. Julian Edelman, WR, New England
  15. Baker Mayfield, QB, Cleveland
  16. JuJu Smith-Schuster, WR, Pittsburgh
  17. CeeDee Lamb, WR, Dallas
  18. Drew Brees, QB, New Orleans
  19. Jimmy Garoppolo, QB, San Francisco
  20. Rob Gronkowski, TE, Tampa Bay

View complete list here

Below are player sales highlights for the third quarter:

  • Josh Jacobs moved up nine spots to No. 12 to become just the second running back in the top 20 behind Ezekiel Elliott. Justin Herbert, a 2020 NFLPA Rising Star designee, debuted at No. 30 following a record-setting season to join two other rookie passers in Tua Tagovailoa and Joe Burrow on the list.
  • Top five NFL players in jersey sales combined from Fanatics and collegiate jerseys from Fanatics, adidas and Under Armour featured Patrick Mahomes II, Baker Mayfield, Joe Burrow, Odell Beckham Jr. and Aaron Rodgers.
  • Top five player bobbleheads made by FOCO featured Patrick Mahomes II, Lamar Jackson, Tom Brady, Travis Kelce and Deshaun Watson.
  • Fathead wall decals and cutouts featuring Patrick Mahomes II, Lamar Jackson, Ezekiel Elliott, Tom Brady and Saquon Barkley were top five fan favorites.
  • The most face coverings and neck gaiters sold by Fanatics, FOCO and Wincraft featured the names, numbers and signatures of Patrick Mahomes II, Tom Brady, Dak Prescott, Travis Kelce and Ezekiel Elliott.
  • Rookie Joe Burrow sold the most Wincraft pins, koozies, posters and stickers for a second straight sale quarter, while Tom Brady, Patrick Mahomes II, Rob Gronkowski, and Travis Kelce rounded out the top five.
  • T-shirt sales from new licensee, Bleacher Report, were led by rookies Tua Tagovailoa and CeeDee Lamb, with Patrick Mahomes II, Lamar Jackson and George Kittle close behind.
  • Patrick Mahomes II led sales of 500 Level T-shirts, Funko Pop! Vinyl figurines, Lang calendars as well as Victory Tailgate cornhole boards.
  • Four Kansas City Chiefs led all sales of commemorative coins, puzzles, and collectible trains from Bradford Exchange, including Patrick Mahomes II, Travis Kelce, Tyreek Hill, and Tyrann Mathieu.
  • Patrick Mahomes II performed at the highest rate for Kansas City-based Hallmark, selling four times more product than the next player, James Conner. Michael Thomas, Dak Prescott and Travis Kelce rounded out the top five.
  • Dak Prescott led sales of all reloadable debit cards from Card.com followed by Aaron Rodgers, Tom Brady, Patrick Mahomes II and Alvin Kamara.
  • Top five players in socks from FBF Originals, Strideline, and Rock Em included Patrick Mahomes, Ezekiel Elliott, Lamar Jackson, Tom Brady and Aaron Rodgers.