Things To Know About the NFLPA Top 50 Player Sales List Year-End

March 1, 2022-February 28, 2023




Tom Brady Retires as the Leading Retail Star, as Other Players Make History on NFLPA's Year-End Top 50 Player Sales List

  • Tom Brady, who recently retired, has clinched the top spot on the NFLPA's Year-End Top 50 Player Sales List for the sixth time overall and third year in a row. Patrick Mahomes trails not too far behind holding second place. One of these two players has consistently been at the top of the quarterly or year-end NFLPA list for 16 consecutive times since October 2018.
  • The list ranks the top retail performers in the league based on sales of all officially licensed NFL player products from March 1, 2022 through February 28, 2023, for the most up-to-date, comprehensive sales figures currently available.
  • With categories such as adult and youth game jerseys, t-shirts, hoodies, bobbleheads, plush toys, socks, headbands, figurines, wall decals, credit cards, backpacks, wall coverings, drinkware, pet products and more, the  list represents the only verified rankings of all officially licensed NFL player products sold from online and traditional retail outlets as reported by 80+ NFLPA licensees.


Top 10 players among all officially licensed products sold:

  1. Tom Brady, QB, Tampa Bay
  2. Patrick Mahomes II, QB, Kansas City
  3. Josh Allen, QB, Buffalo
  4. Joe Burrow, QB, Cincinnati
  5. Jalen Hurts, QB, Philadelphia
  6. Dak Prescott, QB, Dallas
  7. Micah Parsons, LB, Dallas
  8. CeeDee Lamb, WR, Dallas
  9. Russell Wilson, QB, Denver
  10. George Kittle, TE, San Francisco


  • Brady has topped the list 19 times since its inception in 2014, solidifying his position as one of the most popular players in retail history.
  • Several players leapt in sales from preseason to year-end, highlighted by Travis Kelce soaring 34 spots from #44 to #11 and Justin Jefferson moving 28 spots from #31 to #13. Micah Parsons bolted 15 spots to #7 – the highest year-end finish by a defensive player since Richard Sherman at #7 in 2015.
  • Four rookies and veterans ascended from the 2022 NFLPA Rising Stars to year-end rankings including Kenny Pickett, Aidan Hutchinson, Trevon Diggs and A.J. Brown. An early predictor for future Top 50 retail stars, the 2023 Rising Stars will be released in May and takes into account on-field performance, early demand from partners, fantasy status and new faces in strong markets as factors for sales popularity.
  • Christian McCaffrey, a new member of the San Francisco 49ers, and Miami quarterback Tua Tagovailoa – both of whom, were not on the preseason rankings -- secured positions on the list, with McCaffrey ranking at #16 and Tagovailoa at #24.
  • Jason Kelce debuted at #35, becoming the first "center" to appear on any top 50 list following his remarkable journey to the Super Bowl with the Philadelphia Eagles.
  • The five most popular jerseys reported by cumulative sales from Fanatics, Outerstuff and Dallas Cowboys Merchandising were Jalen Hurts, Patrick Mahomes, Micah Parsons, Joe Burrow and Josh Allen.
  • The hottest selling socks from licensees, FBF, Rock ‘Em and Strideline were from Patrick Mahomes, Trevor Lawrence, Josh Allen, Travis Kelce and Derrick Henry.
  • Justin Jefferson, Tom Brady, Patrick Mahomes, Josh Allen and Jalen Hurts led all sales of framed memorabilia from Highland Mint.
  • Collegiate co-branded drinkware from GameTime Sidekicks was powered by Patrick Mahomes (Texas Tech), Tom Brady (Michigan), DeVonta Smith (Alabama), Saquon Barkley (Penn State) and Trevor Lawrence (Clemson).
  • Jalen Hurts, Patrick Mahomes, Travis Kelce, Joe Burrow and Damar Hamlin (unranked) captured the most sales of BreakingT’s real-time, moment-driven T-shirts.
  • Tom Brady, Josh Allen, Justin Herbert, Patrick Mahomes and Lamar Jackson topped all sales of Funko Pop vinyl collectibles at year end.
  • Sales of custom ISlide sandals were led by Patrick Mahomes, Justin Jefferson and Jalen Hurts.
  • Jalen Hurts led sales of youth apparel from Outerstuff, followed by Patrick Mahomes, Josh Allen, A.J. Brown and Travis Kelce.
  • The hottest selling player figurines and squishy toys from Party Animals featured Patrick Mahomes, Travis Kelce, Joe Burrow, Josh Allen and Mac Jones.
  • Joe Burrow, Jalen Hurts, Christian McCaffrey, Justin Jefferson and Patrick Mahomes powered the sales of t-shirts from and Homage.
  • Iconic Puzzles featuring Patrick Mahomes, Josh Allen, Tom Brady, Joe Burrow and Dak Prescott led sales this past season.