Things To Know About the NFLPA Top 50 Player Sales List - Super Bowl Edition

Eight players from the Top 50 will appear in the Super Bowl including: Patrick Mahomes II, Travis Kelce, Christian McCaffrey, George Kittle, Brock Purdy, Nick Bosa, Deebo Samuel, and Fred Warner.

Jalen Hurts again topped the NFLPA Top 50 Player Sales List with Jason Kelce, Patrick Mahomes II, Travis Kelce, Christian McCaffrey, Micah Parsons, Justin Jefferson, Tua Tagovailoa, Joe Burrow and Josh Allen rounding out the top 10 best-selling stars. The NFLPA’s list was based on sales of all officially licensed NFL player merchandise, tracking September 1 through November 30, 2023, for the most up-to-date and comprehensive sales figures available at that time. 

From t-shirts, socks, jerseys and headbands to credit cards, decals, drinkware, pet accessories, calendars and many more product categories, the NFLPA list represents the only verified rankings of all officially licensed NFL player products sold from online and traditional retail outlets as reported by more than 85 NFLPA licensees. The NFLPA Top 50 Player Sales List is an important indicator of the most marketable and influential players, and its rankings can have a significant impact on a player’s endorsements and overall earning potential.

FULL TOP 50 LIST

In the third quarter of the fiscal year, partner sales and player highlights include:

• Eight players from the Top 50, including Patrick Mahomes II, Travis Kelce, Christian McCaffrey, George Kittle, Brock Purdy, Nick Bosa, Deebo Samuel, and Fred Warner, are set to participate in the upcoming Super Bowl.
• In a first, brothers Jason and Travis Kelce both reached the top 5, with Jason at #2, and Travis securing a spot after climbing six positions from the previous list.
• From the Q2 list (October 2023), significant jumps in rankings include 49ers stars Christian McCaffrey surging 15 spots to #5 and George Kittle advancing 24 spots to #12, Tua Tagovailoa catapulting 31 spots to #8, and Tyreek Hill climbing 20 spots to #11.
• 2023 NFLPA Rising Stars continue their ascension to the top of the league. Anthony Richardson (#46), Bijan Robinson (#47) and Jordan Love (#14) have all cemented their spots in the Top 50, while rookie C.J Stroud (#33) and veteran Brock Purdy (#13) have flown up the rankings, making leaps of 11 and 27 spots, respectively.
• Bobby Wagner and Fred Warner, both veterans, reentered the list after a hiatus of four and three years, respectively. Wagner’s last appearance in the top 50 was in December 2020, while Warner’s was in November 2021.
• The top-selling jerseys, according to Dallas Cowboys Merchandising, Fanatics, Nike, Under Armour, and Outerstuff, featured Jalen Hurts, Jason Kelce, Patrick Mahomes II, Christian McCaffrey, and Travis Kelce.
• Funko reported robust sales of Pop vinyl collectibles, with Patrick Mahomes II, Joe Burrow, Josh Allen, Dak Prescott, and Lamar Jackson leading the way.
• BreakingT’s real-time, moment-driven t-shirts found success with Joe Burrow, Jason Kelce, Patrick Mahomes II, Travis Kelce, and Darius Slay.
• Player-identified collectibles from Highland Mint saw Patrick Mahomes II, Joe Burrow, CeeDee Lamb and Justin Jefferson leading all sales.
• Iconic Puzzles experienced a strong quarter, driven by Patrick Mahomes II, Josh Allen, Joe Burrow, Tua Tagovailoa, and Dak Prescott.
• Custom ISlide sandals sales were led by Justin Jefferson, Tyreek Hill, Ja’Marr Chase, Travis Kelce, and Patrick Mahomes II.
• Fan-favorite Fathead wall decals and cutouts featured Patrick Mahomes II, Justin Jefferson, Jalen Hurts, Tyreek Hill, and Joe Burrow.
• Youth apparel sales from Outerstuff were led by Jalen Hurts, followed by Patrick Mahomes II, Justin Jefferson, Josh Allen, and Joe Burrow.
• The best-selling socks from FBF, Rock ‘Em, and Strideline collectively featured Patrick Mahomes II, Justin Jefferson, Josh Allen, Dak Prescott, and Joe Burrow.