Things To Know About the Preseason NFLPA Top 50 Player Sales List
First ever Placekicker busts into top 50; Tom Brady continues retail dominance landing at No. 1 for fifth-straight quarter; Russell Wilson and Davante Adams switch teams and see massive boosts; Cooper Kupp jumps 26 spots from year-end
Three months after topping the year-end list, Tom Brady is again leading the NFLPA Top 50 Player Sales List going into the 2022-23 season. Right behind Brady are Russell Wilson and Cooper Kupp who vaulted into the top 3 from the year-end list. The first list of the season is based on sales of all officially licensed NFL player merchandise, tracking year-to-date preseason results March 1-May 31, 2022, for the most up-to-date, comprehensive sales figures available.
The NFLPA list, which was introduced in 2014, represents the only verified rankings of all officially licensed NFL player products sold from online and traditional retail outlets as reported by 80+ NFLPA licensees. Licensed product across hardline, apparel, digital, and unconventional categories include, among many others, adult and youth game jerseys, T-shirts, hoodies, bobbleheads, plush toys, socks, face coverings, headbands, figurines, wall decals, backpacks, pennants, photos, drinkware, pet products and more.
Top 20 players among all officially licensed product sold:
- Tom Brady, QB, Tampa Bay
- Russell Wilson, QB, Denver
- Cooper Kupp, WR, LA Rams
- Joe Burrow, QB, Cincinnati
- Aaron Donald, DL, LA Rams
- Matthew Stafford, QB, LA Rams
- Davante Adams, WR, Las Vegas
- Patrick Mahomes II, QB, Kansas City
- Josh Allen, QB, Buffalo
- Justin Herbert, QB, LA Chargers
- Mac Jones, QB, New England
- Dak Prescott, QB, Dallas
- George Kittle, TE, San Francisco
- Tyreek Hill, WR, Miami
- CeeDee Lamb, WR, Dallas
- Odell Beckham Jr., WR, Free Agent
- T.J. Watt, LB, Pittsburgh
- Lamar Jackson, QB, Baltimore
- Trey Lance, QB, San Francisco
- Aaron Rodgers, QB, Green Bay
Below are player notes and sales highlights by partner for the first quarter of the new fiscal year:
- Russell Wilson, a top 5 mainstay from 2014-18, surged 24 spots to No. 2, fueled by his move from Seattle to Denver. Meanwhile, Cooper Kupp’s rising popularity jolted him 26 spots to No. 3. Davante Adams switched from Green Bay to Las Vegas and saw massive gains, moving up 26 spots from the year-end to No. 7.
- Rookie Kenny Pickett (No. 26) and veteran Maxx Crosby (No. 30) appear on the list for the first time. Pickett rose from the 2022 NFLPA Rising Stars, an early predictor for future Top 50 retail stars.
- Evan McPherson (No. 36) of the Cincinnati Bengals became the first placekicker to appear on any NFLPA sales list since it was introduced in 2014.
- Eight players appearing in new markets or are free agents saw big gains on this first quarter list: Russell Wilson (Seattle to Denver), Davante Adams (Green Bay to Las Vegas), Tyreek Hill (Kansas City to Miami), Odell Beckham Jr. (Free Agent), Deshaun Watson (Houston to Cleveland), Matt Ryan (Atlanta to Indianapolis), Von Miller (LA Rams to Buffalo) and Khalil Mack (Chicago to LA Chargers).
- The most popular Fanatics-branded jerseys were Russell Wilson, Cooper Kupp, Aaron Donald, Davante Adams and Patrick Mahomes.
- Best-selling collegiate co-branded drinkware from GameTime Sidekick featured Tom Brady (Michigan), Joe Burrow (LSU), DK Metcalf (Mississippi) and Dak Prescott (Mississippi State).
- Funko reported sales of Pop vinyl collectibles were led by Tom Brady, Patrick Mahomes, Dak Prescott, J.J. Watt and Ezekiel Elliott.
- Top five best-selling players in youth apparel from Outerstuff included Patrick Mahomes, Josh Allen, Tom Brady, Justin Herbert and Najee Harris.
- Patrick Mahomes, Kyler Murray, Josh Allen, Lamar Jackson and Tom Brady led in sales of figurines and squishy toys from Party Animal.
- FOCO bobblehead sales were led by Tom Brady, Josh Allen and Patrick Mahomes.
- Joe Burrow, Josh Allen, Tom Brady, Patrick Mahomes and Lamar Jackson led sales of rugs, pool cues and game chairs from new licensee Imperial International.
- Sales of custom slide sandals form ISlide led by Josh Allen, Patrick Mahomes, Ja’Marr Chase, Lamar Jackson and Tom Brady.
- Dak Prescott, Patrick Mahomes and Aaron Rodgers powered sales of pet accessories and apparel from Pets First.
- Real-time, moment-driven T-shirt maker BreakingT saw major sales from Russell Wilson, Kenny Pickett, Maxx Crosby, Tom Brady and Josh Allen.
- Framed memorabilia from Highland Mint were led by Tom Brady, Matthew Stafford, Cooper Kupp, Patrick Mahomes and Aaron Rodgers.