What To Know About The Year-End NFLPA Top 50 Player Sales List
For a record fifth time and second year in a row, Tom Brady wore the crown, followed by Patrick Mahomes II, on the year-end NFLPA Top 50 Player Sales List. The list reports sales of all officially licensed NFL player products from March 1, 2021 through February 28, 2022, serving as the most up-to-date, comprehensive sales figures currently available.
Either Brady or Mahomes has been atop the quarterly or year-end NFLPA list 12 straight times since October 2018. Ascendant stars and popular veterans rounding out the top 10 were Josh Allen, Joe Burrow, Mac Jones, Dak Prescott, George Kittle, Justin Fields, Aaron Rodgers and Justin Herbert.
The NFLPA’s list, which was introduced in 2014, represents the only verified rankings of all officially licensed NFL player products sold from online and traditional retail outlets as reported by 80+ NFLPA licensees. Licensed product across hardline, apparel, digital, and unconventional categories include, among many others, adult and youth game jerseys, T-shirts, hoodies, bobbleheads, plush toys, socks, face coverings, headbands, figurines, wall decals, backpacks, pennants, photos, drinkware, pet products and more. NFLPA licensees generated record retail sales this past season with $2.17 billion, the eighth consecutive year of increases.
Top 10 players among all officially licensed products sold:
- Tom Brady, QB, Tampa Bay
- Patrick Mahomes II, QB, Kansas City
- Josh Allen, QB, Buffalo
- Joe Burrow, QB, Cincinnati
- Mac Jones, QB, New England
- Dak Prescott, QB, Dallas
- George Kittle, TE, San Francisco
- Justin Fields, QB, Chicago
- Aaron Rodgers, QB, Green Bay
- Justin Herbert, QB, LA Chargers
Below are player sales highlights at Year End:
- With nine rookies, it represents the most ever on a year-end list. This past season, Mac Jones, Justin Fields, Ja’Marr Chase, Najee Harris, Micah Parsons, Trevor Lawrence, DeVonta Smith, Trey Lance and Zach Wilson were the most popular rookies at retail.
- A record 12 rookies and veterans ascended from the 2021 NFLPA Rising Stars to the year-end Top 50 Players list – Trevor Lawrence, Justin Fields, Zach Wilson, Trey Lance, Ja’Marr Chase, DeVonta Smith, Najee Harris, Mac Jones, Jalen Hurts, Justin Jefferson, Jonathan Taylor and Darren Waller. An early predictor for future Top 50 retail stars, the annual 2022 Rising Stars list is set to release later this month and takes into account on-field performance, early demand from partners, fantasy status and new faces in strong markets as factors for sales popularity.
- Six players saw major leaps in sales from preseason to year-end rankings, highlighted by a pair of defensive stars: T.J. Watt jumped 24 spots (No. 36 to No. 12) and Aaron Donald 23 spots (No. 37 to No. 14). Nick Chubb soared 16 spots, while both Kyler Murray and Derrick Henry went up 14 spots to round out the biggest gains start to finish.
- Jonathan Taylor and Deebo Samuel made their debut on any Top 50 sales list at No. 40 and No. 43, respectively. At No. 7, George Kittle finished as the highest ranked tight end on any NFLPA year-end list.
- The five most popular jerseys reported by cumulative sales from Fanatics, Outerstuff and Dallas Cowboys Merchandising were Tom Brady, Joe Burrow, Josh Allen, George Kittle and Patrick Mahomes.
- The hottest selling player figurines and squishy toys from Party Animals feature Josh Allen, Patrick Mahomes, Tom Brady, Joe Burrow and Lamar Jackson.
- Tom Brady, Patrick Mahomes, Aaron Rodgers, Russell Wilson and DK Metcalf were Lids’ most in-demand player signatures.
- Patrick Mahomes, Tom Brady, Russell Wilson, Ezekiel Elliott and Odell Beckham Jr. (out of top 50) topped all sales of Funko Pop vinyl collectibles at year end.
- More fans bought FOCO bobbleheads featuring Patrick Mahomes, Tom Brady, Joe Burrow, Aaron Rodgers and Ezekiel Elliott than any other players.
- The top five bestselling reloadable credit cards from CARD.com featured Dak Prescott, Aaron Rodgers, Tom Brady, Patrick Mahomes and Lamar Jackson.
- Fathead wall decals and cutouts featuring quarterbacks Patrick Mahomes, Tom Brady, Josh Allen, Lamar Jackson and Dak Prescott were fan favorites.
- Collegiate co-branded drinkware from GameTime Sidekicks was powered by Tom Brady (Michigan), Patrick Mahomes (Texas Tech), Nick Chubb (Georgia), Mac Jones (Alabama) and Tua Tagovailoa (Alabama).
- Tom Brady, Ben Roethlisberger, Aaron Rodgers, Mac Jones and Matthew Stafford led all sales of framed memorabilia from Highland Mint.
- Patrick Mahomes and Ben Roethlisberger sold the most rugs, pool cues and game chairs from new licensee Imperial International, followed by Tom Brady, Joe Burrow and Josh Allen.