Players Inc. Stories
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4/26/2017
Lyft, NFL Players Association Launch Program Providing Ride Options to PlayersThe NFLPA – through its licensing and marketing arm, NFL Players Inc. -- has announced a partnership with fast-growing rideshare leader, Lyft, for the upcoming season
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4/24/2017
WHOOP Strikes Landmark Deal As The Officially Licensed Recovery Wearable of the NFL Players AssociationThis is the first time a players association in professional sports has partnered with a wearable technology company, providing NFL players easy access to, ownership of, and the option to commercialize their health data.
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12/6/2016
NFL Players Association Launches First Athlete-Driven Accelerator, the OneTeam Collective, to Help Companies Incorporate Sports for GrowthThe NFL Players Association (NFLPA), launches the OneTeam Collective, a groundbreaking, athlete-driven business accelerator for innovative companies seeking to incorporate sports strategies to drive growth.
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9/14/2016
NFLPA Teams Up with Brandgenuity to Grow Licensing in EuropeThe NFL Players Association, via its marketing and licensing arm NFL Players Inc., announced today that it has retained leading global agency Brandgenuity to grow and manage its licensing efforts in Europe.
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7/5/2016
EA SPORTS, Panini America & 500 Level Named Winners of 2016 NFLPA Licensees of the YearEA SPORTS, Panini America and 500 Level have been named winners of the second annual NFL Players Association (NFLPA) Licensee of the Year Awards, it was announced today at the start of Licensing Expo 2016.
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5/26/2016
Rookie Premiere Spotlight: Ezekiel Elliott on Being a Buckeye and a CowboyElliott talks about moving from the collegiate market to his new team market, and the value of being true to yourself and your brand.
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5/26/2016
Rookie Premiere Spotlight: Keenan Reynolds on How Military Affiliation Shapes His BrandReynolds talks about how his experience at the Naval Academy will have a different appeal for brands and marketing opportunities.
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5/26/2016
Rookie Premiere Spotlight: Braxton Miller on Social Media EndorsementsBraxton Miller talks about his success on social media and why its important for growing marketing opportunities for his brand off the field.
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5/26/2016
Rookie Premiere Spotlight: Alex Collins on Showing Talent On and Off the FieldAlex Collins talks about letting his personality and talent shine through in Seattle and how that impacts marketing potential.
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5/26/2016
Rookie Premiere Spotlight: Joey Bosa on Marketing and Defensive PlayersJoey Bosa talks about what it means to be the only defensive player at Rookie Premiere and the marketing potential for defensive players now.
