The Global Impact of NFL Players
The NFLPA is the source for connecting global brands and NFL players
As one of the largest and one of the Top 25 for License Global's Top Global Licensors Report 2023, the NFLPA represents the exclusive group licensing rights of more than 2,000 NFL players.
The NFLPA is the bridge that provides exclusive access to football’s dynamic players and global brands. Acting as a single point of contact for partners, the NFLPA streamlines the player and partner relationship.
European Fandemonium
Players are becoming big stars and household names across Germany, the UK and throughout Europe. Player fandemonium and affinity for individual players, their unique personalities and off-the-field lifestyles is driving increased demand for licensed player products.
Most Marketable NFL Athletes on Social Media
Social media enables NFL players to establish genuine connections with fans, expanding their reach and influence across the globe. The NFLPA Influencer Hot List powered by Zoomph ranks players based on the Zoomph Social Marketability Index.
Learn more about the NFLPA
The NFLPA is the leading source for connecting global brands and players, streamlining partnerships and fostering an environment rich with opportunities. The NFLPA is one of the largest licensors in the world, and through NFL Players Inc., represents exclusive group licensing rights of more than 2,000 players. Learn more about how the NFLPA work with partners.
International Initiatives and Programs
The NFLPA launched the Player Passport tour, an immersive experience that connects NFL players, brands, retailers and fans in Germany and the UK. The strategic initiative fuels greater fandom and fosters deeper engagement between global brands and NFL athletes.
Disclaimers
*Fan total represents a combined figure of NFL football and NFL player supporters in Germany and in the UK.
**As of September, 2023, figure represents the collective sum as of social media followers on the Instagram and Twitter/X platforms that follow NFL players.
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