The only verified rankings of all officially licensed NFL player products and merchandise

March 1 - August 31, 2023

  1. Jalen Hurts Philadelphia Eagles
  2. Aaron Rodgers New York Jets
  3. Patrick Mahomes II Kansas City Chiefs
  4. Micah Parsons Dallas Cowboys
  5. Joe Burrow Cincinnati Bengals
  6. Justin Jefferson Minnesota Vikings
  7. Dak Prescott Dallas Cowboys
  8. Josh Allen Buffalo Bills
  9. CeeDee Lamb Dallas Cowboys
  10. Travis Kelce Kansas City Chiefs
  11. DeVonta Smith Philadelphia Eagles
  12. Jason Kelce Philadelphia Eagles
  13. A.J. Brown Philadelphia Eagles
  14. DK Metcalf Seattle Seahawks
  15. Justin Fields Chicago Bears
  16. Kenny Pickett Pittsburgh Steelers
  17. T.J. Watt Pittsburgh Steelers
  18. Justin Herbert Los Angeles Chargers
  19. Aidan Hutchinson Detroit Lions
  20. Christian McCaffrey San Francisco 49ers
  21. Ahmad "Sauce" Gardner New York Jets
  22. Davante Adams Las Vegas Raiders
  23. Ja'Marr Chase Cincinnati Bengals
  24. Bryce Young Carolina Panthers
  25. Jordan Love Green Bay Packers
  26. Derrick Henry Tennessee Titans
  27. Deebo Samuel San Francisco 49ers
  28. Trevon Diggs Dallas Cowboys
  29. Trevor Lawrence Jacksonville Jaguars
  30. Lamar Jackson Baltimore Ravens
  31. Tyreek Hill Miami Dolphins
  32. Maxx Crosby Las Vegas Raiders
  33. Russell Wilson Denver Broncos
  34. Anthony Richardson Indianapolis Colts
  35. Kyler Murray Arizona Cardinals
  36. George Kittle San Francisco 49ers
  37. Mac Jones New England Patriots
  38. Nick Bosa San Francisco 49ers
  39. Tua Tagovailoa Miami Dolphins
  40. Brock Purdy San Francisco 49ers
  41. Cooper Kupp Los Angeles Rams
  42. Jaylen Waddle Miami Dolphins
  43. Stefon Diggs Buffalo Bills
  44. CJ Stroud Houston Texans
  45. Mike Evans Tampa Bay Buccaneers
  46. Bijan Robinson Atlanta Falcons
  47. Garrett Wilson New York Jets
  48. Tyler Lockett Seattle Seahawks
  49. Saquon Barkley New York Giants
  50. Nick Chubb Cleveland Browns

*May include sales from previous team market

Read highlights from the Top 50 list

The NFLPA Top 50 Player Sales List is the only verified ranking of all officially licensed, NFL player-branded merchandise sold from online and traditional retail outlets as reported by over 85 NFLPA licensees such as Fanatics, Outerstuff, Nike, Fathead, FOCO and Funko. Licensed product categories included trading cards, men’s, women’s and youth game jerseys, T-shirts and hoodies, backpacks, wall decals, pennants, collectible figurines, matted and framed photos, bobbleheads, plush, drinkware, pet products, and many more.

*Team listed indicates player's team for sales during the time period